Every empire starts with an idea. Ours started with an instinct.
A visceral desire to break the predictable and challenge what hospitality "should be."
We grew without permission. Without apologies. Without following rules because we wrote our own.
You don't come to our venues just to have fun. You come here to feel alive.
The world didn't need another bar.
The market was saturated with places that opened and closed without leaving a trace. But we had something they didn't: years behind the bar, in the kitchen, on the floor, at the door. We had lived the industry from every angle, and we knew exactly what was missing.
It wasn't just about serving drinks. It was about building a brand people could belong to.
TRG was born to fill that gap and turn it into something unforgettable.
Armed with years of hands-on experience, we chose to:
• Anticipate trends
• Move into high-potential areas before they explode
• Build bold brands with soul
• Design moments that transcend the night
• Find strategic partners who grow with us
We don't build bars. We build stories you live, and never forget.
• We create experiences before everyone else wants them.
• We turn places into cultural icons.
• We turn vision and partnerships into real growth.
Today, we're more than bars. We're culture. We're community. We're lifestyle.
"To spark a disruptive, human, and collaborative movement."
We are human because people are our essence. We believe in respect, empathy, and genuine care. The strength of Dirty Rabbit has always come from its people: how we treat others and how we stand by them.
We are disruptive because thinking differently is in our DNA. We challenge the expected, break molds, and dare to create brands that stand out. Risk isn't a threat, it's a path. Every bold decision is a step toward rewriting what hospitality can be.
We are collaborative because we know we go further together. Partnerships and shared visions fuel our evolution. Working hand-in-hand amplifies our impact and ensures what we build isn't just successful, it's timeless.
Our dream
"To be a global benchmark in hospitality."
how we make it happen
• We design brands that become legends.
• We operate with pulse and purpose.
• We invest in stories that turn into communities.
• We create experiences that outlive us.
At The Dirty Rabbit Group, we don't look for people with the most experience. We look for people with the best attitude. That's why we are always:
- Unfiltered Honesty
- Responsibility in Motion
- Bold by Choice
- Hospitality That Leaves a Mark
- Human First